By Bob McTaggart – RedFridayFieldNotes
This process is designed to create high-ranking, AI-assisted content that combines keyword research, competitive analysis, and authentic, lived experience. The goal is to produce fast, high-quality, SEO-ready articles that attract the right audience and keep ranking.
We do this together as a community. Through SupportOurHeroes.Directory — a fully SEO-optimized business directory — members not only gain their own listing but also benefit from our collective content strategy. Every listing receives an SEO boost from directory-wide search authority, shared backlinks, and collaborative promotions, giving members greater online visibility without the heavy lifting.
Step 1: Keyword Research
- Use Keyword Gap analysis to find search terms competitors rank for but you don’t.
- Filter for keyword difficulty (KD) 0–30 for easier wins.
- Sort by search volume but also target niche keywords with strong intent.
- Choose keywords tied directly to your mission — veteran-owned business growth, tactical gear, community events, and support services.
Action:
Schedule a weekly keyword research session to identify three viable targets. Directory members share keyword wins, so listings can benefit from targeted inbound traffic.
Step 2: Competitor Analysis
- Open the top three ranking pages for your keyword.
- Record:
- Number of backlinks (referring domains).
- How the keyword is used in titles, headings, and throughout the page.
- True word count (excluding navigation, footer, etc.).
- Copy all heading tags into a document — this becomes your content outline starting point.
Our SEO-optimized directory ensures these insights are applied to all member listings for maximum exposure.
Step 3: Capture Your Expertise
- Record a 3–5 minute video on the chosen topic.
- Speak naturally and include real-world examples, client results, and lessons learned.
- Upload to YouTube (unlisted) to obtain an auto-generated transcript.
Member videos can be embedded into their listings, increasing time-on-page and improving SEO performance.
Step 4: Draft with AI
- Summarize your transcript in ChatGPT.
- Input competitor headings and have AI clean them up, keeping only relevant sections.
- Merge the cleaned outline with your summarized transcript.
Step 5: Add Details Only You Can Provide
- Ask ChatGPT: “What questions do you need to write this article using my experience and case studies?”
- Answer in detail, focusing on specific examples and results.
- Let AI generate the first draft based on your answers and outline.
Listings linked to these articles inherit authority signals and can climb search rankings faster.
Step 6: SEO Optimization
- Place the main keyword in:
- Title tag
- Meta description
- H1 heading
- At least one H2 heading
- Multiple natural placements in the body text
- Use internal links to point to relevant directory listings.
- Include Key Takeaways at the start for both human readers and AI summaries.
- Target ~3,000 real words without filler.
Step 7: Publish and Promote
- Post to your website.
- Share on Red Friday Talks, Trusted by Heroes, LinkedIn, Facebook, and partner networks.
- Acquire 2–3 quality backlinks within 30 days.
- Track keyword rankings every two weeks and adjust if needed.
Published content links back to SupportOurHeroes.Directory, which strengthens the domain — and every member listing — through ongoing SEO gains.
Additional Tips
- Use backlinks with exact-match keywords in anchor text.
- Insert case study boxes throughout the article.
- Repurpose each blog post into:
- A downloadable PDF guide
- Social media carousel
- Email newsletter excerpt
- Refresh content quarterly with updated statistics and new examples.
SEO Keywords:
AI content creation, keyword research, SEO for veterans, Red Friday Talks, Trusted by Heroes, tactical lifestyle content, veteran-owned business SEO, Support Our Heroes Directory, directory SEO benefits, veteran small business growth.
Hashtags:
#RedFridayTalksHelp #SupportOurHeroesDirectory #RedFridayFieldNotes #TrustedByHeroes #ContentMarketing #CommunitySEO #DirectoryBenefits